Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience.
Those that do are thriving. Those that don't are becoming increasingly irrelevant. But many great "legacy" brands are still struggling to get there. Brands such as Macy’s, Allstate, Sprint, CBS, American Airlines, AT&T.
In this new book, Tiersky lays out a simple but detailed five step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.